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David Hall - Founder, CEO and Chief Engineer
As Velodyne's founder, CEO and chief engineer, David Hall is the driving force behind Velodyne's vision, product
direction and commitment to technological advances. Since its inception in 1983, Hall has been instrumental in
establishing Velodyne as a recognized leader in subwoofer design and performance.
Hall's entrepreneurial spirit was first sparked at the age of four when he built his first amplifier. Since that
time, he has consistently been on the leading edge of technology. In the late 70s, Hall built the first hand-held
computerized tachometer called the Comp-u-Tach. He developed and patented the world's first high gain servo-controlled
subwoofer, lowering distortion to below 1%, in 1984. He also pioneered a subwoofer that would play loud in a small box,
starting with the ULD-15 and continuing with the FSR, HGS, and SPL series. Hall holds eight patents in various
amplifier designs including the new Digital Drive Series, the first microprocessor-controlled, all-digital subwoofer.
Widely respected as a creative visionary, Hall is best known for his expertise in precision machining, loudspeaker
design, acoustical engineering, electronics, microprocessors, real-time systems, vision-recovery technology and
robotics. He has competed in several global robotic combat events such as BattleBots and Robot Wars, which is seen
in over 45 countries.
Hall earned a bachelor's degree in engineering from Case Western Reserve University.
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Bruce Hall - President
Bruce Hall was named president of Velodyne in July 2003 to provide strategic leadership and to drive Velodyne's growth. He is responsible
for running the day-to-day operations of the company, in particular spearheading the company's development of new products.
With over 22 years of executive experience, Hall brings a solid technical background and strong business management experience to this
leadership role. Prior to joining Velodyne, Bruce held positions as a Gartner Group Research Analyst, Senior Director of Product
Management for Xevo Corporation and Vice President of Marketing at InCert Software and Trigent Software. In these positions, he
was responsible for defining the companies' products and services, as well as defining and implementing marketing strategies including
positioning, business development and partner enablement.
Along with his brother Dave, Mr. Hall participated in the first two DARPA Grand Challenges as Team D.A.D., and brought to market the
HDL-64E LIDAR sensor that was in use by all the top teams in the subsequent DARPA Urban Challenge.
In the course of his career, Hall has testified before Congress, been interviewed by television news sources including "Nightline",
and been quoted in countless publications. Hall earned a Bachelor of Arts degree in business from Boston University. He is married
and the father of two daughters and a son.
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Brent Schwarz - Vice President of Sales and Marketing
As Vice President of Sales and Marketing, Brent Schwarz is responsible for implementing strategic marketing programs to educate customers on the benefits of using Velodyne's lidar sensors in 3-D mobile mapping and autonomous navigation systems. He also collaborates with potential customers on the best methods for utilizing lidar technology in new products and services.
A 20-year veteran, Schwarz has held sales management roles at leading technology companies including Magellan Navigation, Intel and On Command Corporation. He earned a Bachelor of Science degree in journalism from the University of Colorado at Boulder and a Masters of Business Administration from Santa Clara University.
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George Ross - Director of Manufacturing
George Ross is Velodyne’s Director of Manufacturing. He is responsible for controlling all operations including the supervision of the manufacturing, production scheduling, purchasing, cost control, efficiencies and quality control of the company. As an integral member of Velodyne’s management team, Ross is overseeing the design and deployment of a 3,100 square foot clean room along with doubling the manufacturing staff.
With over 20 years of management experience, Ross has strong expertise in operational scale-up, quality control, tooling and fixtures, and materials flow for high-precision devices. He also has a track record for driving product refinement through customer feedback and sustained process refinement. Most recently Ross worked as director of manufacturing at St. Jude Medical. Prior to this, Ross held the title of director of manufacturing at SurgRx.
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Michael Dunbar - Business Development Manager
Mike Dunbar was named Business Development Manager for Lidar Products in May 2007. With over 20 years of sales and
marketing experience in the sensor field, mostly with physical sensors (pressure, acceleration) using MEMS
technology. Mr. Dunbar has extensive experience bringing new technologies to market, establishing sales channels.
He has been the author of numerous articles in trade publications and technical conferences in the sensing field.
A graduate of University of California, Berkeley, Mr. Dunbar has contributed to the success of many companies
including IC Sensors, Texas Instruments, Crossbow Technology, and Silicon Microstructures, Inc.
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